Why List Your Home During the Winter
Inventory of competing homes is lower, so your home stands out better with serious buyers, who have less to choose from. Your odds of selling may actually go up during this time of year! A lot of people feel just like you. They don't understand that there will be flood of new listings on the market in the spring. And that increased supply without an equal increase in demand, can cause prices to take a dip again. If you want to sell for the most money possible, now may be the best the time.
Only serious buyers are out in the fall/winter, so fewer people are running through your house. Yet, you may be likely to get a contract from those who do come through. Think about how fantastic it will be to have this all finished when others are just getting started.
Houses feel more like homes when you come in from the cold weather. This cozy feeling causes emotions in a buyer you can't get other times of the year.
People stay home more in colder weather and online searches go way up. With today's technology and my expertise in marketing your home online, chances are many people will take a look at your listing.
Buyers who buy in the winter months often pay closer to full price than other times of the year, as they are often buying under a deadline, so they have less time to negotiate and less inventory to choose from, getting you the best price.
Buyers have more time during the cold months as they are not away at the lake, or away on holidays with the family, increasing serious buyer traffic during normal business hours, evenings and weekends.
Many buyers want to buy now to lock- in a lower interest rate, as interest rates are on the rise.
Decreased demand on lenders, appraisers, home inspectors, movers and other vendors during this time can make the whole process smoother and easier than during busy times of the year.
The bottom line is that if your home isn't available, you may miss your perfect buyer! If you know you want to sell, don't wait. As they say, "You can't win if you don't play." The question really is--why delay? What's the downside to listing now?
Modified and Adapted from Donna Stott’s Your Coaching Matters article 10/2010